/* Bézier Media — sistema visual híbrido
   Texto: solo tinta oscura o tinta clara.
   Color de marca: bloques, tags/chips e iconos. */

@font-face{font-family:"Noto Sans";src:url("../fonts/NotoSans-Regular.ttf") format("truetype");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Noto Sans";src:url("../fonts/NotoSans-Medium.ttf") format("truetype");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"Noto Sans";src:url("../fonts/NotoSans-SemiBold.ttf") format("truetype");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Noto Sans";src:url("../fonts/NotoSans-Bold.ttf") format("truetype");font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:"Noto Sans";src:url("../fonts/NotoSans-ExtraBold.ttf") format("truetype");font-weight:800;font-style:normal;font-display:swap}

:root{
  --lime:#baff00;
  --purple:#6d35f2;
  --orange:#ff6a2a;
  --ink:#050505;
  --paper:#f4f5ef;
  --white:#ffffff;
  --muted:#3f3f3a;
  --line:rgba(5,5,5,.12);
  --container:1280px;
  --gutter:clamp(20px,4vw,56px);
  --radius:28px;
  --gap:clamp(12px,1.6vw,18px);
  --display:"Noto Sans",Arial,sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:88px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--display);font-size:15px;line-height:1.55;-webkit-font-smoothing:antialiased}
body.menu-open{overflow:hidden}
img,svg,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
h1,h2,h3,p{margin-top:0}
h1,h2,h3{font-weight:800;letter-spacing:-.04em;line-height:.92}
.container{width:min(calc(100% - var(--gutter)*2),var(--container));margin-inline:auto}
.section{padding-block:clamp(56px,7vw,96px)}
.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:22px}
.section-head h2,.page-head h1{max-width:18ch}
.section-note,.eyebrow,.index,.chip,.photo-tag,.detail-num,.conversion-path,.brand-kicker{
  font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase
}
.section-note{color:var(--muted)}
.section-intro,.section-lead{max-width:720px;color:var(--muted);font-size:.92rem;line-height:1.55;margin:0 0 22px}
.icon{width:1.15em;height:1.15em;flex:0 0 auto;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
:focus-visible{outline:3px solid var(--purple);outline-offset:3px}
::selection{background:var(--lime);color:var(--ink)}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:12px 22px;border:0;border-radius:999px;background:var(--ink);color:var(--white);font-weight:800;transition:.2s ease}
.btn:hover{background:var(--lime);color:var(--ink);transform:translateY(-1px)}
.btn-lime{background:var(--lime);color:var(--ink)}
.btn-lime:hover{background:var(--ink);color:var(--white)}
.btn-outline{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.btn-outline:hover{background:var(--ink);color:var(--white)}

.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 12px;z-index:200}
.skip:focus{left:8px}

.site-header{position:sticky;top:0;z-index:100;background:rgba(244,245,239,.92);border-bottom:1px solid var(--line);backdrop-filter:blur(16px)}
.header-inner{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;min-height:76px}
.brand{display:inline-flex;align-items:center}
.brand-logo { height: 36px; max-width: 240px; }
.nav{display:flex;justify-content:center;gap:28px}
.nav a{padding:10px 0;font-size:14px;font-weight:700}
.nav a:hover{color:var(--purple)}
.menu-toggle{display:none;min-height:44px;padding:8px 16px;border:1px solid var(--ink);border-radius:999px;background:transparent;font-weight:800}

.hero{padding:18px 0 0}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--gap);align-items:stretch}
.hero-copy,.hero-visual{aspect-ratio:1/1;min-height:0;height:auto}
.hero-copy{display:flex;flex-direction:column;justify-content:space-between;padding:clamp(28px,3.5vw,48px);background:var(--lime);border-radius:var(--radius);color:var(--ink)}
.hero-title{margin:12px 0 0;font-size:clamp(3.2rem,5.6vw,5.2rem);max-width:18ch;line-height:.88;letter-spacing:-.045em}
.hero-lead{margin:0;max-width:38ch;font-size:clamp(.95rem,1.15vw,1.05rem);color:var(--ink)}
.hero-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.hero-visual{position:relative;margin:0;overflow:hidden;border-radius:var(--radius);background:var(--ink)}
.hero-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(1)}
.photo-tag{position:absolute;left:24px;bottom:24px;padding:10px 14px;border-radius:999px;background:var(--orange);color:var(--white)}

.stats{padding:18px 0 0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;background:var(--ink);color:var(--white);border-radius:24px;overflow:hidden}
.stat{padding:28px 26px;border-right:1px solid rgba(255,255,255,.12)}
.stat:last-child{border-right:0}
.stat-number{display:block;font-size:clamp(2.4rem,4vw,3.4rem);font-weight:800;letter-spacing:-.06em;line-height:1}
.stat-label{margin:8px 0 0;color:rgba(255,255,255,.72);font-size:14px}

.brands{padding:22px 0 0}
.brands-kicker{margin:0 0 12px;font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.brands-row{display:grid;grid-template-columns:repeat(8,1fr);gap:8px}
.brand-slot{min-height:72px;border-radius:16px;background:var(--white);display:grid;place-items:center;color:var(--muted);font-size:11px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;border:1px dashed var(--line);padding:10px}
.brand-slot img{max-width:72%;max-height:36px;object-fit:contain;filter:grayscale(1)}

.flow{display:grid;grid-template-columns:repeat(6,1fr);gap:10px}
.flow-item{min-height:118px;padding:18px 14px;border-radius:18px;background:var(--white);display:flex;flex-direction:column;justify-content:space-between;color:var(--ink)}
.flow-item .icon{width:32px;height:32px}
.flow-item b{font-size:15px;letter-spacing:-.02em}
.flow-item:nth-child(1) .icon{color:var(--orange)}
.flow-item:nth-child(3) .icon{color:var(--purple)}
.flow-item:nth-child(6){background:var(--lime)}

.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.service-card{min-height:240px;padding:24px;border-radius:22px;display:flex;flex-direction:column;justify-content:space-between;color:var(--ink)}
.service-card .icon{width:42px;height:42px}
.service-card h3{margin:0 0 8px;font-size:clamp(1.5rem,2vw,1.85rem);line-height:.95;color:inherit}
.service-card p{margin:0;font-size:13px}
.service-card:nth-child(3n+1){background:var(--orange);color:var(--ink)}
.service-card:nth-child(3n+2){background:var(--purple);color:var(--white)}
.service-card:nth-child(3n){background:var(--lime);color:var(--ink)}
.service-card:nth-child(3n+2) p{color:rgba(255,255,255,.82)}
.service-link{display:inline-flex;align-items:center;gap:8px;margin-top:18px;font-weight:800;font-size:14px}

.detail-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.detail{min-height:240px;padding:28px;border-radius:22px;background:var(--white);color:var(--ink)}
.detail.feature{grid-column:span 2}
.detail-top{display:flex;justify-content:space-between;gap:16px;margin-bottom:22px}
.detail h3{margin:0;font-size:clamp(1.6rem,2.4vw,2.1rem);max-width:16ch;display:flex;align-items:center;gap:12px}
.detail h3 .icon{width:36px;height:36px}
.detail-num{padding:8px 10px;border-radius:999px;background:var(--ink);color:var(--white);height:fit-content}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{padding:6px 10px;border-radius:999px;font-size:10px;letter-spacing:.06em;background:var(--paper);color:var(--ink)}
.chip.lime{background:var(--lime)}
.chip.purple{background:var(--purple);color:var(--white)}
.chip.orange{background:var(--orange);color:var(--white)}
.detail-av{background:var(--purple);color:var(--white)}
.detail-av .detail-num{background:var(--lime);color:var(--ink)}
.detail-seo{background:var(--ink);color:var(--white)}
.detail-seo .detail-num{background:var(--lime);color:var(--ink)}

.method{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.method-card{min-height:260px;padding:28px;border-radius:22px;display:flex;flex-direction:column;justify-content:flex-start;gap:18px;color:var(--white)}
.method-card .icon{width:48px;height:48px;stroke-width:1.7}
.method-card:nth-child(1){background:var(--orange);color:var(--ink)}
.method-card:nth-child(2){background:var(--purple)}
.method-card:nth-child(3){background:var(--ink)}
.method-card:nth-child(4){background:var(--lime);color:var(--ink)}
.method-card b,.method-card h3{font-size:1.55rem;margin:8px 0 0}
.method-card p{margin:auto 0 0;font-size:13px}
.method-card:nth-child(2) p,.method-card:nth-child(3) p{color:rgba(255,255,255,.8)}

.channels{display:grid;grid-template-columns:1.1fr .9fr;gap:14px}
.channel-lead{min-height:280px;padding:34px;border-radius:24px;background:var(--purple);color:var(--white);display:flex;flex-direction:column;justify-content:space-between}
.channel-lead h2,.channel-lead h3{font-size:clamp(2rem,3.4vw,2.8rem);margin:0;max-width:12ch;color:var(--white)}
.channel-lead p{margin:0;color:rgba(255,255,255,.82);font-size:.92rem}
.channel-list{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.channel{padding:18px;border-radius:18px;background:var(--white);display:flex;align-items:center;gap:10px;font-weight:800}
.channel .icon{width:26px;height:26px;color:var(--purple)}

.conversion-band{margin-inline:var(--gutter);max-width:var(--container);margin-left:auto;margin-right:auto;width:min(calc(100% - var(--gutter)*2),var(--container));border-radius:28px;background:var(--ink);color:var(--white);padding:clamp(32px,5vw,48px)}
.conversion-path{color:var(--lime)}
.conversion-path b{color:var(--orange);padding:0 8px}
.conversion-band h2{font-size:clamp(2rem,4vw,3.2rem);max-width:18ch;margin:18px 0 12px;color:var(--white)}
.conversion-band p{margin:0;color:rgba(255,255,255,.7)}

.sectors{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.sector{min-height:108px;padding:18px;border-radius:18px;background:var(--white);display:flex;flex-direction:column;justify-content:space-between;color:var(--ink)}
.sector .icon{width:32px;height:32px}
.sector:nth-child(4n+1) .icon{color:var(--orange)}
.sector:nth-child(4n+2) .icon{color:var(--purple)}
.sector:nth-child(4n+3) .icon{color:var(--ink)}
.sector:nth-child(4n) .icon{color:var(--orange)}
.sector b{font-size:16px;line-height:1.15}

.benefits{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.benefit{min-height:220px;padding:24px;border-radius:22px;display:flex;flex-direction:column;justify-content:space-between}
.benefit:nth-child(1){background:var(--purple);color:var(--white)}
.benefit:nth-child(2){background:var(--orange);color:var(--ink)}
.benefit:nth-child(3){background:var(--ink);color:var(--white)}
.benefit:nth-child(4){background:var(--lime);color:var(--ink)}
.benefit .mark{display:flex;align-items:center;justify-content:space-between;font-size:28px;font-weight:800}
.benefit h3{margin:0;font-size:1.35rem}
.benefit p{margin:0;font-size:13px}
.benefit:nth-child(1) p,.benefit:nth-child(3) p{color:rgba(255,255,255,.78)}

.about{display:grid;grid-template-columns:.85fr 1.15fr;gap:14px}
.about-title{min-height:280px;padding:34px;border-radius:24px;background:var(--ink);color:var(--white);display:flex;flex-direction:column;justify-content:space-between}
.about-title .brand-kicker{color:var(--lime)}
.about-title h2{font-size:clamp(2.2rem,4vw,3rem);margin:0;color:var(--white)}
.about-copy{padding:34px;border-radius:24px;background:var(--white);display:flex;flex-direction:column;justify-content:space-between}
.about-copy p{font-size:.95rem;color:var(--ink)}

.closing{display:grid;grid-template-columns:1.4fr .6fr;gap:20px;align-items:center;padding:clamp(32px,5vw,48px);border-radius:28px;background:var(--lime);color:var(--ink)}
.closing h2{font-size:clamp(2rem,4vw,3rem);max-width:16ch;margin:0 0 14px}
.closing p{margin:0;max-width:46ch}
.isotipo-slot{min-height:180px;border-radius:24px;border:2px dashed rgba(5,5,5,.25);display:grid;place-items:center;text-align:center;padding:20px;font-size:13px;font-weight:700;color:var(--muted)}

.contact{padding-bottom:clamp(72px,8vw,120px)}
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:var(--gap)}
.contact-copy h2{font-size:clamp(2.4rem,5vw,3.6rem)}
.contact-links{display:grid;gap:10px;margin-top:28px;font-weight:800}
.contact-links a,.contact-links span{display:flex;align-items:center;gap:10px}
.contact-form{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:28px;border-radius:24px;background:var(--white)}
.field{display:grid;gap:6px}
.field-full{grid-column:1/-1}
.field label{font-size:13px;font-weight:800}
.field input,.field select,.field textarea{width:100%;min-height:48px;padding:12px 14px;border:1px solid var(--line);border-radius:12px;background:var(--paper)}
.field textarea{min-height:120px;resize:vertical}
.form-note{grid-column:1/-1;margin:0;color:var(--muted);font-size:13px}
.contact-form .btn{grid-column:1/-1;justify-self:start}

.footer{padding:28px 0;background:var(--ink);color:var(--white)}
.footer-grid{display:flex;align-items:center;justify-content:space-between;gap:20px}
.footer p{margin:0}
.footer-nav{display:flex;flex-wrap:wrap;gap:16px;font-size:14px;font-weight:700}

.wa-float{position:fixed;right:18px;bottom:18px;z-index:80;display:inline-flex;align-items:center;gap:8px;min-height:52px;padding:12px 16px;border-radius:999px;background:#25d366;color:#fff;font-weight:800;box-shadow:0 10px 30px rgba(0,0,0,.18)}
.page-main{padding:48px 0 80px}
.page-head{margin-bottom:28px}
.page-head h1{font-size:clamp(2.6rem,6vw,4.6rem);margin:10px 0 14px}
.faq-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.faq-item{padding:28px;border-radius:22px;background:var(--white);min-height:180px}
.faq-item h3{margin:0 0 12px;font-size:1.25rem;line-height:1.15;max-width:16ch}
.faq-item p{margin:0;font-size:13px;color:var(--muted);line-height:1.5}
@media (max-width:900px){.faq-grid{grid-template-columns:1fr}}
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.work-card{position:relative;margin:0;aspect-ratio:16/10;overflow:hidden;border-radius:22px;background:var(--ink)}
.work-card img{width:100%;height:100%;object-fit:cover;filter:grayscale(1)}
.work-card figcaption{position:absolute;left:16px;right:16px;bottom:16px;display:flex;flex-direction:column;align-items:flex-start;gap:8px;padding:0;background:transparent;border-radius:0;color:var(--white);font-size:16px;font-weight:800;letter-spacing:0;text-transform:none;text-shadow:0 1px 10px rgba(0,0,0,.45)}
.work-tag{padding:8px 12px;border-radius:999px;background:var(--orange);color:var(--white);font-size:12px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;text-shadow:none}
.footer-meta{display:grid;gap:6px;font-size:13px;color:rgba(255,255,255,.72)}
.footer-meta a{color:var(--white)}
.page-cta-row{margin:22px 0 0}
@media (max-width:600px){.work-grid{grid-template-columns:1fr}}


@media(max-width:980px){
  .header-inner{grid-template-columns:1fr auto}
  .menu-toggle{display:inline-flex}
  .header-contact{display:none}
  .nav{position:fixed;inset:73px 0 auto 0;height:calc(100dvh - 73px);display:flex;flex-direction:column;align-items:flex-start;gap:8px;padding:32px var(--gutter);background:var(--paper);opacity:0;visibility:hidden;pointer-events:none}
  .nav[data-open="true"]{opacity:1;visibility:visible;pointer-events:auto}
  .nav a{font-size:clamp(2rem,8vw,3.2rem);line-height:1.05}
  .hero-grid,.channels,.about,.contact-grid,.closing{grid-template-columns:1fr}
  .hero-copy{aspect-ratio:auto;height:auto;min-height:0;padding:24px 22px 28px;gap:16px}
  .hero-visual{aspect-ratio:1/1;min-height:0}
  .hero-title{font-size:clamp(2.1rem,10.5vw,2.7rem);line-height:.92;max-width:none}
  .hero-lead{max-width:none;line-height:1.45}
  .hero-actions{margin-top:16px}
  .stats-grid,.flow,.services-grid,.method,.sectors,.benefits{grid-template-columns:repeat(2,1fr)}
  .brands-row{display:flex;overflow:auto;gap:8px}
  .brand-slot{min-width:128px;flex:0 0 128px}
  .detail.feature{grid-column:auto}
  .stat{border-right:0;border-bottom:1px solid rgba(255,255,255,.12)}
}
@media(max-width:600px){
  .stats-grid,.flow,.services-grid,.detail-grid,.method,.channel-list,.sectors,.benefits,.contact-form{grid-template-columns:1fr}
  .wa-float span{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
  .wa-float{width:56px;height:56px;padding:0;justify-content:center}
  .footer-grid{flex-direction:column;align-items:flex-start}
}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;transition:none!important}}

.demo-shell{overflow:hidden;border-radius:var(--radius);background:#111;color:#fff}
.demo-bar{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;background:#171717}
.demo-iframe{width:100%;aspect-ratio:16/9;border:0;background:#000}

/* TIPOGRAFÍA DISPLAY — condensada / alta */
h1,h2,.display{letter-spacing:-.055em;line-height:.86;font-weight:800}
h2{font-size:clamp(2.35rem,4.6vw,3.35rem)}
.hero-title{text-transform:uppercase;letter-spacing:-.04em}
@media(min-width:981px){
  .hero-title{font-size:clamp(2.8rem,5.4vw,4.6rem);line-height:.82}
}
.section-head{margin-bottom:16px}
.chip{display:inline-flex;align-items:center;gap:6px}

/* ICONOS INDEPENDIENTES — archivos en assets/icons/
   Tamaños: ico-title / ico-link / ico-tag / ico-flow / ico-method / ico-nav
   Para cambiar un icono, sustituí el SVG en assets/icons/ sin tocar el HTML. */
.ico{display:inline-block;flex:0 0 auto;background-color:currentColor;-webkit-mask:var(--ico) center/contain no-repeat;mask:var(--ico) center/contain no-repeat}
.ico-title{width:42px;height:42px}
.ico-link{width:15px;height:15px}
.ico-tag{width:12px;height:12px}
.ico-flow{width:32px;height:32px}
.ico-method{width:48px;height:48px}
.ico-nav{width:18px;height:18px}
.ico-sector{width:32px;height:32px}
.ico-channel{width:26px;height:26px}
.ico-arrow-up-right{--ico:url("../icons/arrow-up-right.svg")}
.ico-clapperboard{--ico:url("../icons/clapperboard.svg")}
.ico-camera{--ico:url("../icons/camera.svg")}
.ico-code{--ico:url("../icons/code.svg")}
.ico-search{--ico:url("../icons/search.svg")}
.ico-scan{--ico:url("../icons/scan.svg")}
.ico-panels{--ico:url("../icons/panels.svg")}
.ico-message{--ico:url("../icons/message.svg")}
.ico-layers{--ico:url("../icons/layers.svg")}
.ico-play{--ico:url("../icons/play.svg")}
.ico-check{--ico:url("../icons/check.svg")}
.ico-lightbulb{--ico:url("../icons/lightbulb.svg")}
.ico-list{--ico:url("../icons/list.svg")}
.ico-building{--ico:url("../icons/building.svg")}
.ico-heart{--ico:url("../icons/heart.svg")}
.ico-graduation{--ico:url("../icons/graduation.svg")}
.ico-calendar{--ico:url("../icons/calendar.svg")}
.ico-utensils{--ico:url("../icons/utensils.svg")}
.ico-hotel{--ico:url("../icons/hotel.svg")}
.ico-house{--ico:url("../icons/house.svg")}
.ico-users{--ico:url("../icons/users.svg")}
.ico-mail{--ico:url("../icons/mail.svg")}
.ico-pin{--ico:url("../icons/pin.svg")}
.ico-drone{--ico:url("../icons/drone.svg")}
.ico-megaphone{--ico:url("../icons/megaphone.svg")}
.ico-globe{--ico:url("../icons/globe.svg")}
.ico-screen{--ico:url("../icons/screen.svg")}

a.flow-item,a.channel,.detail h3 a{color:inherit;text-decoration:none}
a.flow-item:hover,a.channel:hover,.detail h3 a:hover{text-decoration:underline}
.btn-light{background:var(--white);color:var(--ink)}
.service-card{gap:16px}
.service-card > .ico-title{margin-bottom:8px}